After celebrating their 10th anniversary, Rioja Alavesa, one of the oldest Wine Tours in Spain, reaffirms its commitment to a comprehensive Communications strategy
For the eleventh consecutive year, the Rioja Alavesa Wine Tour entrusts the Agency leading the sector specialised in Tourism, Recreation and Gastronomy, the RV EDIPRESS Group, to design its global Communications strategy, reaffirming a mutual commitment to the continuity of a pioneering project of tourism focused on wine culture. After surviving its first ten years in business, the Tour aspires to strengthen its food and wine positioning in the Basque Country and in Spain, as one of the most senior and solid proposals of the Wine Tours of Spain Product Club under ACEVIN and the Tourism State Secretary.
After a ten-year partnership, the RV EDIPRESS Group will continue to design and execute the comprehensive Communications strategy of the Rioja Alavesa Wine Tour. And this will happen during an especially important year for the Tour, as it surpasses decade since its official certification and its incorporation into the prestigious Wine Tours of Spain Product Club, headed up by the Association of Wine Cities in Spain (ACEVIN) and the Tourism State Secretary. A year full of changes and surprises to be celebrated along with the strength of over 140 businesses and public entities associated with and validated by the great number of visitors, who surpass 120,000 this last year, according to ACEVIN.
And to get to know the new goals and projects coming up in the exciting phase, the Rioja Alavesa Wine Tour once again entrusts the RV EDIPRESS Group as its Communications Agency for the eleventh consecutive year. Excellent results in development and execution of the Communications strategy played a large roll in the decision, along with the wide diffusion of tourism resources and proposals for this destination of the positive response of media professionals.
But what has been the most determining factor has been the Group"s authentic partner strategy with the task of promoting the territory and its natural resources. This is a relationship that goes far beyond supplier-client and is maintained through a mutual feeling of loyalty, trust and accountabilty by the whole team of professionals that make up both companies.
With the renewal of this account, RV EDIPRESS reaffirms its leadership in wine tourism and gastronomic Communications and will continue to offer to the Communications Media total information coverage of events related to the Rioja Alavesa Wine Tour, one of the most dynamic and active Wine Tours in Spain.
This great news comes to RV EDIPRESS at the same time as the awarding of the â€˜Excellence in Professional Trajectory Awardâ€™ to its CEO, Fernando Valmaseda, and the naming of the award for â€˜Best Tourism Communications Agency in Spainâ€™, given by Onda Radio 40, certifying the excellent work reinforced at the International Toursim Communications Awards, PICOT 2015, whose second edition is now in motion.
The current makeup of the Agency is consolidated around new account renovations with Villena Tourism, Puerto Antilla Gran Hotel, and Tourism Burgos, as well as continued growth with the incorporation of new clients, like the worldâ€™s most prestigious and demanding culinary competition, Bocuse dÂ´Or, Tourism of Roses and the hotel chain SallÃ©s Hotels.
The Communications Agency specialised in Tourism will continue its branding strategy for this Huelva institution with whom they have been working for the last 12 years.
After renewing the contracts of clients such as the Villena Town Council, Tourism Formentera and the Rioja Alavesa Wine Tour, and after having incorporated new clients such as the SallÃ©s Hotel chain and the Roses Town Council into its portfolio, the RV EDIPRESS Group has announced it will continue managing the Communications and PR strategy for Puerto Antilla Grand Hotel. A new display of confidence by its Client of the know-how 14 years in the industry brings, bound together with such satisfactory results reached by the latest campaign of this four-star hotel located along the Costa de la Luz in Huelva.
Puerto Antilla Grand Hotel has decided renew its partnership with RV EDIPRESS, the Communications Group specialised in Tourism, Recreation and Gastronomy, with whom they have been working since its opening in 2004. This majestic coastal hotel, built right in the Costa de la Luz along the beaches of Islantilla, renews its commitment to the professionalism of the Communications Agency, motivated by the satisfactory results across targeted and general media campaigns the team has achieved
With this renewal, RV EDIPRESS will continue with its plan of comprehensive Communications coverage, highlighting all information related to this establishment tucked into the most peaceful, illuminated corners of Huelva. A perfect oasis for enjoying the pleasant climate that bathes this area year-round, together with the comfort of its ample facilities, including five pools, a mini-club, a paddle court, diverse gastronomic offerings and their local spa, with its extensive list of facial and body treatments.
RV EDIPRESS" branding strategy for Puerto Antilla Grand Hotel will continue to focus on the great positioning this brand enjoys in certain target markets, like among a familial audience (of the 400 rooms on site, one hundred are family suites, supported by numerous entertainment options suitable for all ages) and for the business client, as this is regarded as one of the most important conference centres in Andalusia, with capacity for over 1,000 people.
In addition, this campaign is promoting something new. Associated with the Puerto Antilla Grand Hotel ownership, the Derby Sevilla and AmÃ©rica Sevilla, with whom the Communications Agency works, are also united under this brand. These two establishments are located in the centre of Andalusia"s capital, offering visitors the best location for their stay near the primary attractions and services the city has to offer. Two establishments that rely on a promotional strategy designed specifically by RV EDIPRESS.
With this, the Communications Agency that leads the tourism sector continues to earn the trust of one of its most senior clients. This news, together with recent renovations such as the Rioja Alavesa Wine Tour, Villena Town Council and Tourism Formentera, conveys the satisfaction these brands have in working with RV EDIPRESS.
This great news comes to RV EDIPRESS at the same time as the awarding of the â€˜Excellence in Professional Trajectory Awardâ€™ to its CEO, Fernando Valmaseda, in the Communications and Tourism sector, or the naming of the award for â€˜Best Tourism Communications Agency in Spainâ€™, given by Onda Radio 40, certifying the excellent work reinforced at the International Toursim Communications Awards, PICOT 2015, whose second edition is now in motion.